Before this week, I was only vaguely aware of Seth Godin
and certainly didn’t know much about his philosophy. Then Milo
McLaughlin declared that he was devoting a week to Mr. Godin and his ‘Sethisms’,
and laid down this challenge.
It seemed rude not to accept, so I took myself off to Mr.
Godin’s website and started reading. And I liked what I found – his style is
distinctive and authoritative, and slightly scary in the way that all
successful people are when they make it sound so easy.
I can’t say the following was inspired by any one
particular idea, it was just a feeling that built from the fact that Mr. Godin
manages to communicate a set of ideas and ideals in so many different ways. I’ve
tried to mimic the style a little, and hopefully it meets Milo’s brief. It
might not be ridiculous, but it does include a bit of wordplay I’m rather
pleased with...
Metaphorically Speaking
In art, as in life, there is endless capacity for
metaphors that describe the same thing. Endless capacity to present one piece
of advice so it appeals to as many people as possible. If you’re lucky, you’ve
found the metaphor that communicates to you. If you’re really lucky, you can experiment and
work out your own metaphor.
Be the wily velociraptor from Jurassic Park.
Be the relentless rolling stone from Raiders of the Lost Ark.
In short, be the metaphor that is most simile to the way
you create. Then write it down and pass it on.
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